The Ethereum Foundation (EF) is taking proactive steps to strengthen its relationship with the Ethereum community by launching a recruitment drive for a dedicated Social Media Manager—a strategic move aimed at addressing long-standing concerns about disconnection between the foundation and its user base.
In recent months, Ethereum has faced mounting criticism despite being at the heart of the current bull cycle. Concerns range from sluggish price performance and core developer departures to EF’s perceived detachment from grassroots sentiment and ongoing token sales. While Vitalik Buterin has previously signaled leadership reforms and increased engagement, community feedback suggests these efforts have yet to yield tangible results.
Now, with EF member Josh Stark announcing the new hiring initiative, the foundation appears to be doubling down on transparency, outreach, and digital presence.
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A Strategic Hire for Community Rebuilding
The newly advertised role centers around managing and optimizing EF's official social media channels. This includes two distinct types of accounts:
- @ethereumfndn – The official voice of the Ethereum Foundation, used primarily for formal updates, governance announcements, and technical milestones.
- @ethereum – A broader ecosystem-facing account that highlights innovations across decentralized applications (dApps), Layer 2 solutions, developer tools, and community-driven projects.
The Social Media Manager will be responsible for crafting platform-specific strategies that align with each account’s unique audience and goals. Responsibilities include:
- Daily content planning, publishing, and engagement across all platforms
- Collaborating with EF leadership to refine messaging and communication tone
- Monitoring trends within the Ethereum ecosystem to identify key narratives worth amplifying
- Organizing large-scale campaigns such as upgrade rollouts, developer grants, or global hackathons
- Supporting long-term public relations and community development initiatives
This role underscores EF’s recognition that effective communication is not just about broadcasting news—but about fostering dialogue, building trust, and reflecting the pulse of a decentralized movement.
What EF Is Looking For
To succeed in this high-visibility position, candidates must possess:
- Exceptional writing skills with the ability to distill complex technical topics into clear, engaging content
- Deep familiarity with the Ethereum network, particularly decentralized finance (DeFi), NFTs, and emerging dApp innovations
- Mastery of X (formerly Twitter), along with working knowledge of decentralized social protocols like Farcaster, Lens Protocol, and Bluesky
- Proven experience managing social accounts with over 10,000 followers, preferably in crypto or tech
- Strong project management abilities to coordinate cross-functional teams and external contributors
Notably, EF is prioritizing individuals who are not only skilled communicators but also deeply embedded in the culture and values of the Ethereum community.
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Community Responds with Cautious Optimism
The announcement has been met with generally positive reactions across crypto circles. Gabriel Shapiro, a well-known crypto legal analyst, commented: "Please make sure you hire someone who really hustles—you know what I mean, bro." His remark reflects a broader desire for authenticity and hustle—qualities often associated with grassroots crypto movements.
Another recurring suggestion involves expanding EF’s presence on Reddit, particularly the r/Ethereum subreddit, which boasts over 2 million subscribers and remains one of the most active forums for Ethereum discussion. While EF does not officially moderate the sub, Josh Stark acknowledged its importance and indicated that the new hire could help facilitate more structured interactions—such as organizing regular AMAs (Ask Me Anything sessions) or supporting community moderators with verified information.
This shift signals a maturation in how EF views its role—not as a top-down authority, but as a steward and enabler of a vibrant, self-sustaining ecosystem.
Beyond Communication: Action Across Three Fronts
EF’s renewed focus on social outreach is part of a wider three-pronged strategy encompassing community engagement, financial stewardship, and protocol innovation.
1. Strengthening DeFi Through Treasury Deployment
In a recent demonstration of confidence in the ecosystem, EF deployed 81,000 ETH from its treasury into leading DeFi protocols—including Aave, Compound, and Spark (the latter being MakerDAO’s rebranded money market). This move does more than generate yield; it signals long-term commitment to the health and decentralization of Ethereum’s financial infrastructure.
By participating as a liquidity provider rather than a passive holder, EF aligns itself with core DeFi principles: transparency, permissionless access, and shared economic incentives.
2. Accelerating Protocol Upgrades: The Pectra Upgrade
On the technical front, Ethereum continues its relentless pace of evolution. The upcoming Pectra upgrade is set to activate on testnets first:
- Holesky testnet: February 24, 2025
- Sepolia testnet: March 5, 2025
Pending successful testing, Pectra is expected to go live on the Ethereum mainnet around April 8, 2025.
Pectra introduces several critical improvements, including enhanced account abstraction capabilities via ERC-4337, better staking efficiency, and expanded support for Layer 2 rollups. These upgrades aim to improve scalability, reduce transaction costs, and make Ethereum more accessible to mainstream users.
3. Restoring Trust Through Consistent Action
While technology and finance are central to Ethereum’s success, trust remains its most valuable asset. By hiring a dedicated Social Media Manager and increasing transparency across operations, EF is attempting to close the perception gap that has alienated some segments of the community.
As one developer noted: "Code is important—but so is communication. People need to feel heard."
Frequently Asked Questions (FAQ)
Q: Why is the Ethereum Foundation hiring a Social Media Manager now?
A: Due to growing concerns about EF's perceived disconnect from the community, this hire reflects a strategic effort to improve communication, increase transparency, and better represent the diverse voices within the Ethereum ecosystem.
Q: What platforms will the Social Media Manager oversee?
A: The role covers major platforms like X (Twitter), Facebook, LinkedIn, and emerging decentralized networks such as Farcaster and Lens. There’s also potential for deeper involvement with Reddit communities like r/Ethereum.
Q: Is EF still selling ETH from its treasury?
A: While past sales have sparked debate, recent actions—like deploying 81,000 ETH into DeFi protocols—suggest a shift toward constructive capital use that supports ecosystem growth rather than mere liquidation.
Q: How does the Pectra upgrade benefit everyday users?
A: Pectra enhances wallet usability through account abstraction, reduces gas fees via improved data handling, and strengthens network security—making Ethereum faster, cheaper, and easier to use.
Q: Will the new hire influence Ethereum’s technical roadmap?
A: No—the Social Media Manager won’t shape protocol decisions—but they will play a crucial role in explaining upgrades like Pectra to non-technical audiences and gathering community feedback for EF leadership.
Q: Can one person really fix EF’s relationship with the community?
A: While no single hire can solve everything, this role symbolizes a cultural shift toward greater openness. Combined with financial and technical actions, it forms part of a holistic strategy to rebuild trust.
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The Ethereum Foundation’s journey in 2025 is not just about scaling or security—it’s about reconnection. By investing in communication talent, actively supporting DeFi, and advancing protocol innovation, EF is laying the groundwork for a more inclusive, resilient, and engaged Ethereum future.
Whether this multifaceted approach will fully restore confidence remains to be seen—but one thing is clear: Ethereum is listening.