The cryptocurrency market is witnessing a pivotal shift as former hedge fund executives set their sights on Binance’s native token, BNB, with plans to raise $100 million to build a dedicated BNB treasury. This bold move, modeled after Michael Saylor’s Bitcoin-focused treasury strategy, could significantly influence BNB’s price trajectory and signal growing institutional confidence in altcoins beyond Bitcoin.
With BNB currently trading around $622, the proposed initiative has sparked renewed bullish sentiment. Analysts suggest that if successful, this institutional adoption could propel BNB above $700, while key technical support remains near $550. As the crypto ecosystem evolves, such developments underscore the increasing legitimacy of digital assets in mainstream finance.
Former Coral Capital Execs Plan $100M BNB Accumulation Strategy
A group of former Coral Capital Holdings executives—Patrick Horsman, Joshua Kruger, and Johnathan Pasch—are reportedly in advanced discussions to raise $100 million through a Nasdaq-listed special purpose acquisition company (SPAC). The entity, planned to be renamed Build & Build Corporation, aims to begin accumulating BNB tokens as early as this month.
This strategy directly mirrors the now-famous "Bitcoin treasury" model popularized by MicroStrategy, where corporate balance sheets are used to acquire and hold Bitcoin long-term. In just five years, MicroStrategy has amassed over $60 billion worth of BTC, setting a precedent that’s now being applied to altcoins.
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If executed, Build & Build would become the first publicly traded company to hold BNB as its primary treasury asset. This offers retail and institutional investors alike a regulated, stock-market-accessible way to gain exposure to Binance’s expansive ecosystem—including its exchange, smart chain, and decentralized applications.
While a spokesperson for the team declined to comment on the fundraising details, the mere speculation has already generated significant market interest. The move reflects a broader trend: public companies increasingly viewing digital assets not just as speculative instruments, but as strategic reserves.
The Rise of the 'BNB Microstrategy' Narrative
The term “BNB Microstrategy” has quickly gained traction following Binance founder Changpeng Zhao’s (CZ) recent social media post endorsing the concept. Though he clarified that neither he nor Binance is directly involved in Build & Build’s plans, CZ expressed strong support:
“I heard about a few different companies doing this. So far, none are driven by me/us. But we are extremely supportive. BNB is a public blockchain native coin, not ‘linked’ to Binance Holdings Ltd or Binance CEX.”
This distinction is crucial. It reinforces BNB’s evolution from an exchange utility token into a standalone digital asset powering the BNB Smart Chain—one of the most active blockchains for decentralized finance (DeFi) and Web3 applications.
BNB was originally launched in 2017 during Binance’s initial coin offering (ICO), initially operating as an ERC-20 token before migrating to its own blockchain. Today, it serves multiple functions:
- Paying for transaction fees on BNB Chain
- Accessing discounted trading fees on Binance
- Participating in token sales via Binance Launchpad
- Staking for passive income and network security
Despite regulatory challenges—including Binance’s 2023 guilty plea related to anti-money laundering violations and a $4.3 billion fine—BNB has demonstrated remarkable resilience. Its market cap remains strong at approximately $87 billion, placing it among the top five cryptocurrencies by value.
BNB Price Outlook: Technicals and Market Sentiment
BNB’s price has cooled from its all-time high of $794 reached in December 2024. Since then, it has entered a corrective phase, currently stabilizing around $622. However, underlying fundamentals and emerging institutional demand suggest potential for a strong rebound.
Key Technical Indicators
On the daily chart:
- Relative Strength Index (RSI): Currently at ~37, showing signs of recovery from oversold levels. An RSI above 50 would confirm bullish momentum.
- MACD (Moving Average Convergence Divergence): Recently posted a bearish crossover, with the MACD line below the signal line—indicating short-term selling pressure.
Support & Resistance Levels:
- Immediate support: $600 (critical psychological and technical level)
- Stronger support: $550
- Upside target: Break above $650 could open the path toward $700
As long as BNB holds above $600, the broader uptrend remains intact. A sustained move past $650 would likely trigger algorithmic buying and attract new capital.
Catalysts Driving Future Growth
Several factors are contributing to positive sentiment:
- Institutional Adoption: The Build & Build proposal adds credibility and could inspire similar plays involving other altcoins.
- Regulatory Clarity: In May 2025, the U.S. Securities and Exchange Commission (SEC) concluded its legal dispute with Binance under revised compliance terms, easing concerns over future enforcement actions.
- Ecosystem Expansion: BNB Chain continues to lead in DeFi TVL (Total Value Locked), NFT activity, and cross-chain interoperability solutions.
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Frequently Asked Questions (FAQ)
Q: What is the 'BNB Microstrategy' concept?
A: It refers to public companies allocating corporate capital to purchase and hold BNB tokens as treasury reserves—similar to how MicroStrategy invested in Bitcoin.
Q: Who is behind the $100 million BNB investment plan?
A: Former Coral Capital executives Patrick Horsman, Joshua Kruger, and Johnathan Pasch are leading the effort through a Nasdaq-listed vehicle called Build & Build Corporation.
Q: Is BNB backed by Bitcoin or Ethereum?
A: No. BNB is a native asset of the BNB Chain, an independent blockchain ecosystem developed by Binance but now governed by a decentralized community.
Q: Can BNB reach $700 again?
A: Yes—analysts believe renewed institutional demand, combined with technical breakout potential above $650, could push BNB toward $700 or higher in 2025.
Q: Is BNB safe after Binance’s legal issues?
A: While past regulatory actions impacted sentiment, BNB operates independently of Binance Holdings. Its utility across DeFi, gaming, and Web3 apps provides ongoing value regardless of exchange-related developments.
Q: How does this compare to Bitcoin treasuries?
A: While Bitcoin remains the dominant reserve asset due to its scarcity and brand recognition, BNB offers higher utility and yield opportunities through staking and ecosystem participation.
Final Thoughts: Institutional Momentum Builds Around BNB
The proposed $100 million BNB treasury initiative marks a turning point for altcoin adoption in traditional finance. By leveraging public markets, Build & Build Corporation could pave the way for broader recognition of high-utility tokens like BNB as legitimate store-of-value assets.
While macroeconomic conditions and regulatory shifts remain wildcard factors, the confluence of technical stability, ecosystem strength, and rising institutional interest paints an optimistic picture for BNB’s future.
As more companies explore crypto treasuries beyond Bitcoin, investors should watch how quickly this “Microstrategy effect” spreads across the altcoin landscape.
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