In the sweltering heat of summer, a quiet but powerful transformation is unfolding across Quanzhou—a revolution not of ideology, but of supply chains. From its bustling industrial counties to its strategic port zones, a new model of economic integration is taking root. This is the chain revolution: a city-wide strategy to transform Quanzhou from a manufacturing powerhouse into a globally connected, supply-chain-driven economic nucleus.
Driven by robust clusters in footwear, textiles, ceramics, stone carving, petrochemicals, and more, Quanzhou has launched 13 specialized global supply chain centers in just over a month. These hubs are not isolated projects—they represent a coordinated, city-wide push to integrate production, logistics, digital platforms, and overseas markets into one seamless ecosystem.
The results speak for themselves:
- Foreign trade "three consecutive increases": March, April, and May 2025 saw year-on-year growth in imports and exports.
- Social consumption "double champion": From January to May, retail sales reached 249.9 billion yuan, up 6.4% year-on-year—ranking first in both volume and growth rate in Fujian Province.
- E-commerce dominance: Online retail accounts for 33% of Fujian’s total, with key platforms recording explosive growth during events like “618.”
These figures reflect more than just economic momentum—they signal Quanzhou’s rising role in global industrial networks.
👉 Discover how Quanzhou is building the future of global trade—click to explore.
The Blueprint: A Unified Command for Industrial Integration
At the heart of this transformation is the Quanzhou High-Quality Development General Command for Domestic and Foreign Trade, established on May 6, 2025. This centralized body operates under a “1+1+13” structure:
- One municipal command center
- One special task force based in Yiwu
- Thirteen county-level command posts
This framework ensures that instead of fragmented efforts, all departments—from commerce and finance to customs and logistics—work in sync. The command uses a “blow the whistle, departments respond” mechanism, holding weekly coordination meetings and implementing a color-coded (red-yellow-green) tracking system for project progress.
The goal? To break down silos and accelerate the integration of domestic and international markets—a modern evolution of the famed Jinjiang Experience of grassroots entrepreneurship and industrial clustering.
Yiwu: The Strategic Forward Base
To bridge China’s two major trade hubs—Quanzhou and Yiwu—the city deployed a 28-member elite task force to Zhejiang. Their mission: "Quanzhou-made, Yiwu-sold."
Within weeks, this forward base delivered:
- 2.5 billion yuan in preliminary orders
- Four regional product selection centers launched in Dehua, Shishi, Jinjiang, and Nan’an
- Yongchun incense exported to Europe and South America via Yiwu’s global distribution channels
A Quanzhou Premium Products Yiwu Exhibition Center is under construction, set to leverage Yiwu’s 210 overseas warehouses to expand global reach. This isn’t just about selling goods—it’s about embedding Quanzhou brands into the world’s largest small-commodity marketplace.
👉 See how regional hubs are reshaping global trade routes—click for insights.
Global Reach: Overseas Networks and Digital Platforms
Quanzhou isn’t waiting for buyers to come—it’s going to them. The city has established:
- 23 overseas liaison offices
- 12 overseas warehouses in Southeast Asia
- A new cross-border platform called “QiaoYiBang” to connect overseas Chinese entrepreneurs with local suppliers
In a major win, Africa’s largest e-commerce platform, Jumia, opened its first operational hub in Jinjiang. Meanwhile, Anxi, Dehua, and Luojiang have partnered with Russian giant Wildberries, opening doors to Eurasian markets.
These moves reflect a strategic pivot: from exporting products to exporting ecosystems.
Financial Innovation: Fueling the Supply Chain Engine
Trade needs capital—and Quanzhou is delivering. The city’s financial task force has:
- Launched Fujian’s first pilot transaction under the new offshore trade verification system (925,800 USD processed on day one)
- Created specialized credit products like “Foreign Trade Loan” and “Xingmao Loan”
- Allocated over 3.2 billion yuan in dedicated credit lines
So far, 40 companies have secured 190 million yuan in financing. By sharing data on 116 overseas warehouse operators, banks can now offer faster, risk-assessed lending—turning logistics infrastructure into financial leverage.
The 13 County Hubs: A Network of Global Gateways
Quanzhou’s strength lies in its counties—each a self-sustaining industrial ecosystem now plugged into global value chains.
Nan’an: The Water & Sanitary Ware Superhub
With its International Water & Sanitary Ware Supply Chain Distribution Center launched on May 17, Nan’an aims for 150 billion yuan in output within five years. It’s also transforming from “World Stone Capital” to a global stone trading hub.
Jinjiang: Footwear, Textiles & Umbrellas
The Global Footwear & Textile Supply Chain Innovation Center enables rapid design-to-delivery cycles. A new Global Umbrella Industry Supply Chain Center unites 100+ enterprises in Dongshi Town—the largest umbrella production base in China.
Shishi: Men’s Fashion Reimagined
Shishi is building a Global Men’s Wear Procurement Hub, integrating smart manufacturing with global sourcing and digital services.
Dehua: The Porcelain Powerhouse
Dehua’s new center focuses on upgrading ceramic design, R&D, and high-end tableware exports—targeting global lifestyle markets.
Yongchun: Incense as the Catalyst
The “One Incense Leads, Multiple Chains Follow” model uses incense as an anchor product to drive exports of vinegar, fruit, tea, and ceramics.
Hui’an: Stone Sculpture & School Uniforms
Aiming for 30 billion yuan in combined output by 2027, Hui’an is merging traditional craftsmanship with modern supply chain management.
Luojiang: Smart Manufacturing Nexus
Positioning itself as a global resource allocation hub, Luojiang is helping manufacturers access international standards and compliance frameworks.
👉 Learn how localized hubs are driving global competitiveness—click here.
Logistics Revolution: From Local Factories to Global Markets
Quanzhou is rewriting the rules of logistics:
- “Hui Tou–Kinmen” Cross-Strait E-Commerce Route: A new biweekly shipping line connects Jinjiang to Kinmen in just two hours—soon to be extended to global markets via air-sea intermodal transport.
- Nan’an’s Bonded Stone Warehouse: The nation’s first bonded warehouse for imported Italian marble slabs allows deferred tax payments—saving firms up to 40 million yuan annually.
- Fuzhou–Quanzhou Rail-Sea Corridor: On June 22, a train carrying BYD electric vehicles arrived at Shishi Port—marking Quanzhou’s first inter-provincial EV export. This cements its role as a key hub for China’s “new three” exports: new energy vehicles, lithium batteries, and photovoltaic products.
Digital & Consumer Momentum: E-Commerce on Fire
Quanzhou isn’t just exporting—it’s consuming too. Its dual success in external trade and domestic demand reflects true dual-circulation strength.
Key highlights:
- Tmall “World Heritage Quanzhou” livestream: Generated over 210 million yuan in one day
- “618” Shopping Festival: Online retail hit 29.33 billion yuan, accounting for 31.3% of Fujian’s total
- Over 5,000 stores joined government-backed “trade-in” programs for cars, appliances, and electronics—driving over 81.5 billion yuan in sales
Even tourism gets a boost: Quanzhou became one of China’s首批离境退税试点城市 (first batch of cities offering “immediate tax refund upon departure”), with Indonesian tourists already benefiting from the service.
Core Keywords Driving Growth
To ensure SEO alignment and reader relevance, the following keywords have been naturally integrated throughout:
- Global supply chain hub
- Industrial cluster integration
- Cross-border e-commerce
- Dual circulation economy
- Smart logistics network
- Made-in-China exports
- Regional trade innovation
- Supply chain financing
These terms reflect both search intent and the strategic depth of Quanzhou’s transformation.
Frequently Asked Questions (FAQ)
Q: What is Quanzhou’s “chain revolution”?
A: It’s a comprehensive strategy to integrate manufacturing, logistics, finance, and digital platforms into unified supply chain hubs—transforming Quanzhou from a production base into a global trade nexus.
Q: How many supply chain centers has Quanzhou established?
A: As of mid-2025, 13 county-level global supply chain centers have been launched across industries including footwear, ceramics, stone carving, petrochemicals, and smart equipment.
Q: What role does Yiwu play in Quanzhou’s strategy?
A: Yiwu acts as a forward distribution and marketing base—giving Quanzhou-made goods direct access to global buyers through the world’s largest small-commodity market.
Q: How is Quanzhou supporting small exporters?
A: Through dedicated financial products (“Foreign Trade Loan”), shared overseas warehouses, digital platforms like QiaoYiBang, and government-backed exhibition spaces in key trade cities.
Q: Is Quanzhou focusing only on exports?
A: No—its dual-circulation model strengthens both domestic consumption (e.g., “618” sales) and international trade (e.g., EV exports), making it resilient to global fluctuations.
Q: What makes Quanzhou different from other manufacturing cities?
A: Its unique blend of private enterprise vitality, overseas Chinese networks (over 9 million diaspora), and a top-down yet flexible command system enables rapid scaling of supply chain innovation.
Conclusion: From “Made in Quanzhou” to “Chained with the World”
Quanzhou’s journey is no longer just about making things—it’s about connecting them. By building 13 specialized supply chain hubs, integrating financial innovation, expanding digital platforms, and leveraging its diaspora network, the city is redefining what it means to be a global industrial leader.
This is the next stage of the Jinjiang Experience: not just entrepreneurial spirit, but systemic integration. Not just “made well,” but “sold everywhere,” “shipped fast,” and “connected globally.”
As one business leader put it: “We’re no longer just manufacturers—we’re nodes in a global network.”
And that network starts in Quanzhou.