Catizen Studio Secures Strategic Funding as Telegram Game Reaches 25 Million Players

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The Open Platform (TOP), a leading force in The Open Network (TON) blockchain ecosystem, has announced a strategic investment in Pluto Studio—the creative team behind Catizen, one of the fastest-growing crypto games on Telegram. This move underscores the rising momentum of blockchain-based mini-games on messaging platforms and highlights the expanding economic potential within decentralized gaming ecosystems.

With over 25 million players now engaged, Catizen has become a standout success in the tap-to-earn gaming trend sweeping across Telegram. While Pluto Studio has not disclosed the funding amount, industry observers see this investment as a strong endorsement of both the game’s user traction and its long-term vision for building a sustainable in-game economy.

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The Rise of Catizen: From Puzzle Game to Blockchain Phenomenon

At its core, Catizen is a casual puzzle game where players merge and upgrade cartoon cats in a virtual cat café. But beneath its playful surface lies a sophisticated incentive model built on blockchain technology. Players earn points through daily interactions, mini-games, and social features—all contributing to eligibility for an upcoming token airdrop.

Pluto Studio revealed that 43% of the total token supply will be distributed to players via this airdrop, with the token set to launch on the TON blockchain. This approach aligns with broader trends in web3 gaming, where early adopters are rewarded for engagement, fostering strong community loyalty before official token release.

What sets Catizen apart is not just its gameplay, but its impressive on-chain metrics:

These numbers reflect deep user engagement and suggest a robust foundation for future monetization and ecosystem expansion.

Why TOP’s Investment Matters

The Open Platform isn’t just any investor—it’s a key infrastructure builder within the TON ecosystem. As the developer of the widely used Wallet bot on Telegram, TOP has played a pivotal role in simplifying crypto access for millions. It also co-created Notcoin, the pioneering tap-to-earn game that sparked the current wave of Telegram-based crypto gaming.

Andrew Rogozov, Founder and CEO of TOP, praised Pluto Studio’s achievements:

"The Catizen team has launched one of the most successful social games in the Telegram mini apps ecosystem to date. Their innovative approach is setting a new standard for thousands of developers. They are shaping the future of gaming on Telegram."

This strategic backing goes beyond capital—it likely includes technical support, wallet integration, and promotional synergy within TOP’s vast network. For Pluto Studio, it means accelerated development and stronger positioning ahead of the token launch.

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Building an Attention Economy Hub

Pluto Studio isn’t aiming to stop at Catizen. The company has outlined plans to evolve the game into an attention economy hub, where user time and interaction directly translate into value. By continuously launching new mini-games within the same ecosystem, Pluto hopes to retain users longer and deepen their investment in the platform.

This strategy mirrors that of Notcoin, which after its successful May 2025 token launch, aims to become the “Netflix of social, viral games,” according to co-creator Sasha Plotvinov. The idea is simple: instead of passive content consumption, users actively participate in lightweight, shareable games that reward attention with real economic value.

For players, this means more ways to earn. For developers, it opens new models for sustainable revenue without relying solely on ads or in-app purchases.

Expanding the TON Gaming Universe

In addition to investing in Pluto Studio, TOP also announced funding for Akedo Games, a new studio composed of veteran developers from major titles like League of Legends and PUBG Mobile. Akedo is developing a virtual pet game for Telegram where users can collect, nurture, and battle digital “AkeDogs.”

This dual investment signals a broader push to diversify and strengthen the TON-based gaming landscape. With Telegram’s growing support for mini-apps and embedded wallets, the platform is rapidly becoming a fertile ground for innovation in casual and crypto-integrated gaming.

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Frequently Asked Questions (FAQ)

Q: What is Catizen?
A: Catizen is a blockchain-based puzzle game on Telegram where players merge and upgrade cats in a virtual café. It rewards active players with points toward a future token airdrop on the TON blockchain.

Q: How many players does Catizen have?
A: As of mid-2025, Catizen has reached over 25 million players, with more than 1.4 million participating in on-chain activities and nearly 19 million recorded transactions.

Q: Is Catizen’s token already live?
A: No, the token has not yet launched. However, Pluto Studio confirmed that 43% of the total supply will be distributed via airdrop to eligible players once it goes live on TON.

Q: What is TOP’s role in the TON ecosystem?
A: The Open Platform (TOP) develops critical infrastructure for TON, including the popular Wallet bot on Telegram. It also co-created Notcoin, helping pioneer the tap-to-earn gaming model.

Q: Can I still qualify for the Catizen airdrop?
A: Yes—active participation increases eligibility. Players earn points through daily logins, mini-games, referrals, and competitive leagues. The more you engage, the higher your potential share.

Q: Are there other games like Catizen on Telegram?
A: Yes—games like Notcoin, Hamster Kombat, and upcoming titles like Akedo’s virtual pet game are part of a growing wave of crypto-integrated mini-apps on Telegram leveraging TON’s fast, low-cost blockchain.

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