MicroStrategy has once again made headlines in the cryptocurrency world with a bold new acquisition, reinforcing its position as the largest corporate holder of Bitcoin. The business intelligence firm recently purchased 4,980 BTC for $531 million**, bringing its total Bitcoin holdings to **597,325 BTC**—a staggering value of over **$64.35 billion at current market prices. With an average purchase price of $70,982 per BTC**, the company now sits on **$21.95 billion in unrealized profits, a testament to its long-term conviction in digital assets.
This latest move underscores MicroStrategy’s unwavering belief in Bitcoin as a superior store of value, even as prices hover above $107,000. While many investors hesitate at all-time highs, MicroStrategy continues to double down, setting a powerful precedent for institutional adoption.
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MicroStrategy’s Bitcoin Treasury Reaches 597,325 BTC
Under the leadership of Chairman Michael Saylor, MicroStrategy has transformed from a niche software company into the most prominent corporate advocate for Bitcoin. The firm's strategic pivot began in 2020 and has since evolved into one of the most aggressive and successful treasury diversification plays in financial history.
Today, MicroStrategy holds 597,325 BTC, representing approximately 2.84% of Bitcoin’s total fixed supply—a figure that continues to grow. At an average cost basis of $70,982, the company’s investment has appreciated significantly, especially as Bitcoin trades well above $100,000. This massive unrealized gain not only strengthens MicroStrategy’s balance sheet but also signals strong investor confidence in its strategy.
The firm’s holdings now exceed those of most nation-states and private trusts, making it a key player in the global Bitcoin ecosystem.
$531 Million Acquisition: Buying High With Conviction
In a recent filing with the U.S. Securities and Exchange Commission (SEC), MicroStrategy disclosed the purchase of 4,980 BTC between mid- and late June for $531.1 million**, averaging **$106,801 per coin. This acquisition occurred during a period of market recovery, as Bitcoin climbed from around $101,000 to over $108,000.
What makes this purchase remarkable is the timing: buying at record highs reflects a deep belief in Bitcoin’s long-term trajectory rather than short-term price fluctuations. Unlike speculative traders, MicroStrategy treats Bitcoin as a permanent treasury reserve asset—similar to how central banks hold gold.
The decision to buy aggressively during bullish momentum contrasts with traditional risk-averse investment strategies, yet it aligns perfectly with Michael Saylor’s vision of digital scarcity and monetary transformation.
Funding Strategy: Equity Sales Fuel Bitcoin Growth
MicroStrategy financed this latest acquisition through a series of equity offerings totaling $531 million**, including approximately **$519 million in common stock and $59 million in preferred shares. Notably, the company did not liquidate existing assets or dip into cash reserves—instead, it leveraged investor demand by issuing new shares.
This funding model has been consistent across multiple rounds of Bitcoin purchases since 2020. Each offering is typically oversubscribed, indicating strong institutional and retail investor support for the company’s Bitcoin-centric strategy.
Following the announcement, MicroStrategy’s stock (MSTR) rose 1.3% in premarket trading, reflecting market approval of its continued commitment to Bitcoin. Analysts view this as evidence that Bitcoin is increasingly being recognized as a legitimate and strategic reserve asset by mainstream financial players.
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Year-to-Date Accumulation Nears 86,000 BTC
With this latest purchase, MicroStrategy’s year-to-date Bitcoin acquisitions now total 85,871 BTC, valued at nearly $9.5 billion at current prices. For context, the company acquired 140,538 BTC throughout all of 2024, meaning it is on pace to potentially surpass last year’s total if market conditions remain favorable.
This sustained accumulation suggests that MicroStrategy views current price levels not as peaks, but as entry points in a multi-year investment cycle. The company appears to be operating under the assumption that Bitcoin will continue appreciating over decades—not just months or years.
If this pace continues into 2025, MicroStrategy could set a new annual record for corporate Bitcoin purchases, further solidifying its role as a market-moving force.
On-Chain Activity and Custody Strategy
Blockchain analytics platform Lookonchain reported that shortly after the purchase, MicroStrategy transferred 7,383 BTC—worth about $796 million at the time—across three newly created wallets. While the company has not publicly explained this move, experts believe it may be part of a broader custody optimization strategy aimed at enhancing security and operational efficiency.
Despite these movements, on-chain data confirms that MicroStrategy remains a dedicated HODLer. The firm has only one known sale in its history: a temporary divestment of 704 BTC in December 2022 to cover tax liabilities. It promptly repurchased an even larger amount days later.
This disciplined approach reinforces Michael Saylor’s core philosophy: Bitcoin is not a trading instrument—it’s a multi-generational wealth preservation tool.
Frequently Asked Questions
Q: How much Bitcoin does MicroStrategy own?
A: As of June 2025, MicroStrategy holds 597,325 BTC, making it the largest corporate holder of Bitcoin globally.
Q: What is MicroStrategy’s average purchase price for Bitcoin?
A: The company’s average acquisition cost is $70,982 per BTC**, resulting in over **$21.95 billion in unrealized profits.
Q: How does MicroStrategy afford to keep buying Bitcoin?
A: The company funds purchases primarily through equity offerings—selling new shares to investors who support its Bitcoin strategy.
Q: Has MicroStrategy sold any Bitcoin?
A: Only once—704 BTC were temporarily sold in December 2022 for tax obligations, but were quickly repurchased.
Q: What percentage of total Bitcoin supply does MicroStrategy control?
A: With 597,325 BTC held, MicroStrategy owns roughly 2.84% of the 21 million Bitcoin that will ever exist.
Q: Is MicroStrategy’s strategy influencing other companies?
A: Yes—its success has become a benchmark for corporate Bitcoin adoption, inspiring other public firms and funds to consider BTC for treasury reserves.
Michael Saylor’s Long-Term Vision
Michael Saylor has consistently framed MicroStrategy’s Bitcoin strategy as generational wealth preservation. In a widely shared 2020 interview, he stated:
“I’m buying it for the dude that’s going to work for the dude that’s going to get hired by the guy who takes over my job in 100 years. I’m not selling it.”
This mindset separates MicroStrategy from short-term speculators. The company isn’t chasing quarterly gains—it’s building a century-scale treasury anchored in digital scarcity.
Saylor views fiat currency depreciation and inflation as existential threats to traditional balance sheets. In contrast, he sees Bitcoin—with its fixed supply and decentralized nature—as the optimal hedge against monetary debasement.
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Broader Implications for the Crypto Market
MicroStrategy’s continued accumulation carries significant implications for the broader cryptocurrency ecosystem:
- Institutional Confidence: Repeated purchases at high prices signal trust in Bitcoin’s long-term fundamentals.
- Supply Shock Dynamics: As more BTC is locked up by long-term holders like MicroStrategy, available circulating supply decreases—potentially driving future price appreciation.
- Corporate Benchmark: Other public companies now look to MicroStrategy as a model for integrating Bitcoin into treasury management.
With over $64 billion tied to its Bitcoin holdings, MicroStrategy is no longer just a tech firm—it’s a de facto digital asset fund with growing influence on market sentiment and macroeconomic narratives.
As adoption accelerates and institutional interest deepens, MicroStrategy’s journey serves as both a case study and a catalyst for the next phase of financial evolution.
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