In 1968, the McLaren M7A roared onto the Formula 1 scene, clinching the team’s first-ever Grand Prix victory and introducing the now-legendary papaya hue. That era was fueled by traditional sponsorship—what many call "old money"—a blend of heritage, prestige, and deep-rooted passion for motorsport. Fast forward to 2025, and a new wave of innovation is redefining what’s possible. This time, it’s powered by digital transformation, decentralized finance, and strategic partnerships that bridge legacy and future.
OKX is proud to stand beside McLaren Racing as we unveil the Riviera livery, a stunning design applied to the MCL39 race cars competing in the 2025 Monaco Grand Prix. More than just a visual refresh, this collaboration is a symbolic gesture—a tribute to Bruce McLaren’s enduring legacy and a bold statement about the evolution of value, technology, and culture in modern racing.
👉 Discover how innovation is reshaping the future of motorsport and digital finance.
Honoring History, Racing Toward the Future
The Riviera livery draws inspiration from the glamour and elegance of the French Riviera during the golden age of Formula 1. It reflects the sophistication of 1960s motorsport while integrating contemporary digital aesthetics that mirror OKX’s identity as a leader in crypto and Web3 innovation.
This launch coincides with the anniversary of Bruce McLaren’s passing on June 2, 1970—an occasion marked not with mourning, but with celebration. The livery honors his pioneering spirit, relentless drive, and vision for a team built on performance, integrity, and progress.
As Formula 1 continues to evolve, so too does the ecosystem around it. The shift from traditional funding models to dynamic, tech-driven partnerships reflects broader global trends—where digital assets, blockchain infrastructure, and decentralized platforms are becoming central to how value is created and exchanged.
From Old Money to New: A Cultural Shift in Motorsport
In its early decades, F1 thrived on support from established institutions—luxury brands, banking dynasties, and industrial titans. These were the guardians of “old money,” whose presence lent gravitas and stability to the sport.
Today, a new kind of capital is emerging—new money, powered by technology, speed, and global connectivity. OKX embodies this shift. As a next-generation financial platform, we’re not replacing tradition; we’re reimagining it. The Riviera livery symbolizes this fusion: classic design elements meet cutting-edge digital energy.
This isn’t just about branding. It’s about signaling a transformation in how fans engage with teams, how value flows through ecosystems, and how innovation accelerates performance—both on and off the track.
Exclusive Race Suits for Lando Norris and Oscar Piastri
The partnership extends beyond the car. During the Monaco Grand Prix weekend, drivers Lando Norris and Oscar Piastri will wear limited-edition OKX-branded race suits—a first for this collaboration. These suits blend McLaren’s racing heritage with OKX’s sleek, modern aesthetic, creating a unified visual language across team and technology.
Monaco, with its narrow streets and high-stakes drama, serves as the perfect backdrop for this moment. It’s where history meets spectacle—and where OKX and McLaren are writing a new chapter together.
👉 See how digital innovation is accelerating real-world impact in elite sports.
A Legacy of Custom Liveries
This marks OKX’s fourth custom livery collaboration with McLaren F1 Team—a testament to the strength and depth of our partnership. Each design has told a story:
- The Speedcat livery celebrated agility and precision.
- The Crypto.com Miami Grand Prix edition fused street culture with digital finance.
- The Digital Drive concept explored connectivity in the Web3 era.
Now, the Riviera edition stands apart as both an homage and a horizon. It respects the past while accelerating toward what’s next.
Core Values: Speed, Security, Innovation
At OKX, our mission aligns closely with the principles of Formula 1: relentless pursuit of excellence, unwavering security, and continuous innovation.
That commitment is reflected not only in our branding but in our product development. Recent milestones include:
- ISO/IEC 27001:2022 certification, affirming our world-class information security management.
- The launch of OKX Pay, a revolutionary crypto payment solution designed for mass adoption.
- Strategic expansion into regulated markets across Europe—including Spain, Germany, and Poland—under MiCA compliance.
- A groundbreaking collateral mirroring program with Standard Chartered Bank, enabling institutional clients to use crypto assets as off-exchange collateral.
These achievements underscore our role not just as a sponsor, but as a builder shaping the future of finance.
FAQ: Your Questions Answered
Q: What does the Riviera livery represent?
A: The Riviera livery celebrates McLaren’s 1960s heritage and Bruce McLaren’s legacy while symbolizing the transition from traditional finance (“old money”) to digital innovation (“new money”).
Q: Where can I see the Riviera livery in action?
A: The livery will debut on the MCL39 at the 2025 Monaco Grand Prix and continue through select races including the Spanish Grand Prix.
Q: Are OKX products available worldwide?
A: OKX services are available in multiple regions, including Europe (via MiCA passporting), though availability may vary by jurisdiction due to regulatory requirements.
Q: Is this partnership only about branding?
A: No. Beyond visual identity, this collaboration reflects shared values—speed, innovation, security—and includes joint initiatives in fan engagement, digital access, and technological advancement.
Q: How does OKX ensure user security?
A: Through ISO-certified systems, cold storage protocols, multi-layered encryption, and partnerships with top-tier financial institutions like Standard Chartered.
Q: Will there be fan experiences tied to this launch?
A: Yes. Fans can expect exclusive digital content, behind-the-scenes access, and interactive campaigns linking F1 excitement with crypto innovation.
👉 Join the movement where finance meets the future—experience it all at OKX.
The Road Ahead
As we race through the 2025 season, OKX remains committed to pushing boundaries—just like McLaren on the track. Our partnership goes beyond sponsorship; it’s a shared journey toward redefining what’s possible when legacy meets innovation.
From Monaco’s harbor-side circuit to digital wallets powering global transactions, we’re proving that tradition doesn’t have to be static. With vision, velocity, and values intact, the future is already in motion.
Here’s to transformation.
Here’s to boldness.
See you at the next turn.
Keywords: OKX, McLaren F1, Riviera livery, crypto innovation, Formula 1 2025, digital finance, blockchain in sports, new money