The world of high-speed innovation meets cutting-edge finance as OKX, a leading global blockchain technology company and Official Primary Partner of the McLaren Formula 1 Team, joins forces once again with McLaren Racing to unveil a breathtaking Riviera-inspired livery. This special design will grace the MCL39 race cars during the 2025 Monaco and Spanish Grands Prix, symbolizing a powerful fusion of motorsport legacy and digital transformation.
A Tribute to Legacy and Innovation
More than just a visual refresh, the 2025 Riviera livery pays homage to McLaren’s storied past while accelerating toward the future. Inspired by the elegance of the French Riviera and the team’s iconic 1960s racing era, the design blends vintage racing grit with modern digital sophistication. It’s a celebration of Bruce McLaren’s enduring spirit—marking the anniversary of his passing on June 2, 1970—with reverence and renewed purpose.
Just as the legendary M7A made history in 1968 by securing McLaren’s first Formula 1 victory and introducing the now-signature papaya hue, this new livery signals another milestone: OKX becoming the first cryptocurrency exchange to receive a MiCA (Markets in Crypto-Assets) license. This regulatory achievement opens a new chapter in European financial innovation, mirroring McLaren’s relentless pursuit of excellence on the track.
👉 Discover how financial innovation is accelerating like never before.
The Fusion of Old Money and New Freedom
This collaboration marks the fourth custom livery developed under the OKX-McLaren partnership, each one pushing creative boundaries and redefining what’s possible at the intersection of sport, technology, and culture. The Riviera livery embodies a shared philosophy—where tradition fuels transformation, and boldness drives progress.
"Over the years, Formula 1 has seen huge amounts of change, from technological developments to the recent growth in fandom, the sport's culture has evolved and there's a fantastic attitude of freedom to push the boundaries of what's possible," said Haider Rafique, Chief Marketing Officer at OKX.
"This aligns perfectly with our mission to challenge conventional ways of thinking about money and finance. The Riviera livery symbolizes this transformation and the elegance and innovation both OKX and McLaren are known for."
The campaign isn’t just about aesthetics—it’s a statement. It reflects how legacy institutions can evolve without losing their identity, whether on the circuit or in the financial world.
On-Track Debut: Monaco and Spain
Fans will see the stunning new livery in action during two of the most iconic races of the season:
- Monaco Grand Prix – Where precision, history, and glamour converge.
- Spanish Grand Prix – A test of speed, strategy, and endurance.
Drivers Lando Norris and Oscar Piastri will pilot the MCL39s adorned with this exclusive design. Adding to the spectacle, both drivers will wear limited-edition "A New Alternative" race suits branded with OKX during the Monaco weekend—a visual representation of a future where finance and sport move in sync.
Core Values: Performance, Creativity, and Trust
At the heart of this partnership lies a shared commitment to:
- Performance under pressure
- Creative risk-taking
- Technological advancement
- Transparency and trust
OKX has built its reputation on being one of the fastest, most secure, and reliable crypto platforms globally. With over 60 million users worldwide, it processes trillions of dollars in transactions annually and maintains a robust compliance framework across regulated markets including the U.S., UAE, EEA, Singapore, and Australia.
McLaren Racing, founded by Bruce McLaren in 1963, boasts an unparalleled legacy:
- 21 Formula 1 World Championships
- 193 Grand Prix victories
- Triple wins at the Indianapolis 500
- A historic Le Mans 24 Hours win on debut
Today, McLaren competes across multiple elite series—from F1 and INDYCAR to Formula E and F1 Academy—proving its adaptability and long-term vision.
👉 See how speed, strategy, and innovation come together in real time.
Sustainability and Inclusion in Motion
Beyond performance, both organizations are committed to positive change. McLaren is a signatory to the UN Sports for Climate Action Commitment and aims to achieve net zero emissions by 2040. The team also champions diversity through initiatives like F1 Academy, supporting emerging talent such as Ella Lloyd.
Similarly, OKX emphasizes transparency through monthly Proof of Reserves reports—ensuring users can verify asset holdings independently. This level of accountability strengthens user confidence in an industry often criticized for opacity.
FAQ: Your Questions Answered
Q: What is the significance of the Riviera livery?
A: The Riviera livery honors McLaren’s 1960s racing heritage while symbolizing OKX’s role in shaping the future of finance. It blends classic design elements with modern digital innovation.
Q: Where will the livery be used?
A: The special design will appear on both MCL39 cars during the 2025 Monaco and Spanish Grands Prix.
Q: Why is OKX’s MiCA license important?
A: As the first crypto exchange to obtain a MiCA license, OKX sets a precedent for regulatory compliance in Europe, enabling safer access to digital assets for millions.
Q: Are Lando Norris and Oscar Piastri involved beyond driving?
A: Yes—they’ll wear exclusive “A New Alternative” race suits during Monaco, aligning their personal brand with OKX’s vision for financial evolution.
Q: How does this partnership reflect broader industry trends?
A: It highlights the growing convergence between high-performance sports and decentralized finance—both driven by speed, innovation, and trust.
Q: Is this livery permanent?
A: No, it’s a limited-time design created specifically for select 2025 races as part of an ongoing creative collaboration.
A Vision Moving Forward
From the sun-drenched streets of Monte Carlo to the digital frontiers of blockchain finance, this partnership illustrates how legacy and innovation can coexist—and thrive. The Riviera livery is more than paint on carbon fiber; it’s a narrative about transformation, respect for history, and courage to redefine what’s possible.
As Formula 1 continues to attract new audiences and evolve technologically, so too does the financial world. OKX stands at that frontier—offering users faster trading, enhanced security, and access to a decentralized future.
👉 Join the movement where tradition meets transformation.
Whether you're drawn to the roar of engines or the pulse of digital markets, one truth remains: progress demands boldness. And with every lap completed and every transaction secured, OKX and McLaren are proving that the future isn’t just coming—it’s already in motion.
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